Samsung, Sony, and TCL launch new TV models and promotions

Major consumer electronics manufacturers are launching new products and promotional campaigns across global markets.

Samsung has opened pre-registration for its 2026 Vision AI television lineup, offering discounts of up to R$ 2,124.95 on models including Neo QLED, OLED, and Micro RGB. Additionally, the company is offering significant discounts on its 70-inch Crystal UHD 4K U8000H model through Amazon.

In the premium display sector, Sony has introduced the Bravia 6 OLED family, aimed at the entry-level OLED market with prices starting at $1,300 for a 48-inch model. TCL is also aggressively competing in the high-end segment with its QM7L Mini-LED model, which features high refresh rates for gaming.

Other market activity includes Amazon Brasil offering Echo Dot devices with early access to Alexa+, and various QLED and Mini-LED television deals from brands like Samsung and TCL appearing on major retail platforms.