Smartphone market trends focus on resale value and long-term durability

A comparison of the iQOO 15 and iQOO 15R reveals differences in resale value and price retention. While the iQOO 15 (12 GB/256 GB) commands a higher current resale price of up to Rs. 40,000, the iQOO 15R (8 GB/256 GB) demonstrates better value retention at 63%, compared to 55% for the iQOO 15. The iQOO 15R’s superior retention is attributed to its lower initial launch price and a newer chipset that maintains demand among second-hand buyers.

In the broader smartphone market, Xiaomi is focusing on long-term reliability with the REDMI Note 17 series. As consumer replacement cycles lengthen, the industry is shifting focus toward durability, battery longevity, and consistent performance over time. Xiaomi’s REDMI Note series aims to address these needs, building on a history of over 500 million shipments to provide accessible, durable mid-tier mobile experiences.