Smartphone market trends show price shifts for Xiaomi and Apple devices

Smartphone markets in late 2026 are seeing significant price shifts across major brands. In Indonesia, Xiaomi devices show a wide range of pricing, from the entry-level Poco C81 Pro at approximately Rp1.899.000 to the flagship Xiaomi 17 Ultra, which reaches up to Rp22.999.000. Other notable Xiaomi models include the Redmi Note 15 series and the Poco F8 Ultra.

Apple products are also experiencing price fluctuations. In France, the iPhone 16 has seen price drops below 800 euros as retailers clear stock ahead of new model announcements. This trend is influenced by rising memory component costs driven by AI data center demand, which may impact future device pricing.

In the Indonesian market, the iPhone 15 has seen price reductions, with the 512GB variant dropping by Rp1.5 million. Meanwhile, the second-hand market remains active for older models such as the iPhone 11 and iPhone 13, which offer more affordable entry points for consumers.