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[BUSINESS] · Argentina, Mexico · 2 sources

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SMEs in Argentina shift toward digital payments and QR codes

A survey of over 500 small and medium-sized enterprises (SMEs) in Argentina reveals a significant shift in consumer behavior, characterized by a rapid decline in cash usage and a 30% average growth in digital payment methods. These digital tools include immediate transfers, QR codes, and credit cards.

According to Damián Bulfon of Getnet (Grupo Santander), businesses are facing increasing pressure to modernize their technological infrastructure. This includes adopting e-commerce solutions compatible with artificial intelligence and maintaining financing schemes to drive domestic sales. The report highlights a changing dynamic at the point of sale, forcing merchants to adapt to evolving consumer demands.

Entities

Getnet · Grupo Santander · Secretaría de Economía · Visa