SMEs urged to adopt custom mobile‑friendly websites over templates

Advisors highlight that a small business’s mobile website is often the first impression for potential customers, and slow load times or awkward layouts can quickly deter users. Recommendations include optimizing site speed, implementing responsive design, simplifying navigation, compressing images, and regularly testing mobile usability.

Separate analysis argues that bespoke, custom‑built websites consistently outperform template‑based solutions for SMEs. Custom sites offer faster performance, stronger branding, and greater scalability, while template sites can suffer from generic designs, bloated code, and limited functionality that hinder growth.