smibu footwear brand introduces mid-cut shoes to Japan

Lii Co., Ltd. has announced the introduction of new products for its kids and ladies' footwear brand, smibu, in the Japanese market. The expansion includes the brand's first mid-cut type shoes, available in four colors, designed for outdoor activities and autumn/winter use. These shoes feature code-lock laces and rubber toe guards for protection, alongside non-Newtonian fluid technology in the soles to provide double the shock absorption of standard footwear.

Additionally, the brand is launching seven new colors for its popular Candy Series, featuring fruit and drink-inspired themes such as passion fruit, blueberry, and peach. The new palette includes more muted tones suitable for both children and women. Following high demand that led to previous stock shortages, popular colors will also be restocked on the company's e-commerce site, 33. 6° by Lii, starting in September 2026.