Smiles launches new campaign for Gol credit cards

Smiles, the loyalty program of the airline Gol, has launched a new marketing campaign titled ‘É pra Viagem’ to promote its Gol Smiles credit cards. The campaign, developed in partnership with the agency AlmapBBDO and supported by banks Bradesco, Banco do Brasil, and Santander, aims to highlight how everyday spending can be converted into travel miles.

Beyond mileage accumulation, the credit cards offer various travel-related benefits, including access to Gol Smiles Lounges, priority check-in and boarding, and baggage allowances. The initiative seeks to connect consumer spending directly to travel experiences by emphasizing that every transaction contributes to the customer's next trip.