Smoking trends see a perceived cultural revival through media and social platforms

Media outlets and social media platforms are observing a perceived resurgence of smoking as a cultural aesthetic. Reports suggest that cigarettes are being repositioned as symbols of rebellion, sophistication, or nostalgia in film, television, and fashion photography.

On platforms like TikTok, the trend is being linked to a “vintage chic” aesthetic, with some influencers using cigarettes as visual props. While some observers note a shift in social attitudes where smoking is becoming less stigmatized, health organizations like the HSE continue to warn of the severe risks, including cancer, heart disease, and stroke.