Smurfit Westrock ties sustainability to competitive advantage

Smurfit Westrock, a leading packaging manufacturer, says sustainability, innovation and economic success are inseparable. CEO Boris Maschmann explained that the company’s focus on circular, material‑efficient designs and supply‑chain optimisation reduces material use, cuts transport costs, lowers CO₂ emissions and delivers cost savings, creating a clear market edge.

The firm was recently added to the Forbes Global 2000 list and cited by TIME Magazine as one of the world’s most sustainable producers. It has also won the German Packaging Award for three consecutive years, underscoring its consistent innovation and performance across economic, environmental and design criteria.