Sơn Tùng M-TP expands Vpop influence through international collaborations

Sơn Tùng M-TP, a prominent figure in the Vietnamese music industry for over 13 years, has established a significant personal brand through high-scale musical productions and international collaborations. His career trajectory from the underground scene to becoming a Vpop phenomenon is marked by high-budget music videos that aim for international standards.

Notable projects include the music video ‘Chạy Ngay Đi’, which featured Thai actress Mai Davika and utilized production teams from South Korea. Another milestone was the release of ‘Hãy Trao Cho Anh’, featuring Snoop Dogg, which was filmed entirely in the United States at locations such as Joshua Tree National Park and Los Angeles. These investments reflect his ambition to expand his influence beyond the Vietnamese market.