Snap to Unveil $2,200 AR Specs Glasses at Sep 16 Event

Snap Inc. will showcase its new augmented‑reality glasses, branded as Specs, in a consumer‑focused livestream on September 16. The event, broadcast from Los Angeles, will detail a product priced at roughly $2,200 (about €2,020) and is positioned as a high‑end entry into the AR market.

The Specs are offered in two frame sizes, provide up to four hours of mixed‑use battery life, and incorporate Qualcomm processors along with AI capabilities from partnerships with OpenAI and Google. Hundreds of AR applications, called Lenses, will be available at launch. Pre‑orders began last month, and Snap plans to begin deliveries in France and other European markets later this autumn.