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Snapchat Blocks Fully AI‑Generated Videos from Spotlight Recommendations
Snap Inc. announced that videos created entirely by generative AI will no longer be eligible for recommendation in the platform’s Spotlight feed, which surfaces short‑form videos from creators worldwide. The company said the move targets “low‑quality, repetitive, AI‑generated content” and is intended to keep Spotlight a space for authentic, human‑made creativity. Content that is edited, enhanced, or otherwise created with Snapchat’s own AI tools remains eligible for recommendation and will carry a transparency label. The policy does not prevent users from posting fully AI‑generated videos elsewhere on Snapchat; it only removes them from the recommendation algorithm that drives discovery and payout eligibility. Snap reported that the number of unique contributors to Spotlight has risen by more than 120 % over the past year, though it did not disclose how much of that growth is attributable to AI‑assisted creation. The change was announced on July 31, 2026, and aligns with similar actions taken by other platforms such as LinkedIn, which introduced a dedicated “AI slop” reporting button.
Entities
AI-generated videos · AI‑generated video · AI‑generated videos · Evan Spiegel · LinkedIn · Snap Inc. · Snapchat · Spotlight
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] AI‑assisted content that incorporates human input remains eligible for Spotlight rewards. fourweekmba.com · www.zdnet.fr
- [○ 1 SOURCE] The number of unique creators publishing on Spotlight increased by more than 120 % compared with the previous year. www.zdnet.fr
- [● 2 SOURCES] Videos created with Snapchat’s own AI tools are still eligible for recommendation and monetization. fourweekmba.com · www.zdnet.fr
- [● 2 SOURCES] Snap updated its Spotlight monetization policy to exclude content fully generated by external AI tools from payout eligibility. fourweekmba.com · www.zdnet.fr
- [○ 1 SOURCE] The policy change is intended to stop cheap AI‑generated videos from flooding Spotlight and exploiting the payout system. fourweekmba.com
- [● 2 SOURCES] LinkedIn introduced a dedicated “AI slop” reporting button to let users flag AI‑generated posts. me.pcmag.com · the-decoder.com
- [○ 1 SOURCE] The policy change was announced on July 31, 2026. mashable.com
- [● 2 SOURCES] The ban applies only to recommendation and payout eligibility, not to posting AI‑generated videos on Snapchat. tbreak.com · mashable.com
- [● 2 SOURCES] Snap’s policy aims to reduce low‑quality, repetitive AI‑generated content in Spotlight. tbreak.com · mashable.com
- [● 2 SOURCES] Videos edited with Snapchat’s own AI tools remain eligible for Spotlight recommendation and will carry transparency labels. tbreak.com · mashable.com
- [● 3 SOURCES] Snap announced that wholly AI‑generated videos will no longer be eligible for recommendation in Spotlight. tbreak.com · me.pcmag.com · mashable.com
- [● 2 SOURCES] The number of unique contributors to Spotlight has increased by more than 120 % over the past year. tbreak.com · mashable.com