Snapchat India partners with Qoruz for creator discovery

Snapchat India has partnered with creator intelligence platform Qoruz to enhance creator discovery for brands in the Indian market. By utilizing Snapchat’s Public Profile APIs, Qoruz has integrated Snapchat’s creator ecosystem into its existing platform, allowing brands to evaluate creators alongside those from other major social media networks.

The partnership aims to move beyond traditional metrics like follower counts and reach. Instead, it provides brands with data-driven insights into audience relevance and campaign fit, helping them identify authentic creators who connect meaningfully with specific demographics. This integration is intended to streamline how companies identify and partner with creators for marketing campaigns.