Sneaker Industry: Upcoming 2026 Footwear Releases and Collaborations

Several major footwear brands have announced or reported upcoming sneaker releases scheduled for late 2026.

Under Armour is set to release the Rakai x Under Armour Arc 96 “25XX” on October 19, 2026, for $155. This collaboration with streamer Rakai features a neon green, black, and metallic silver colorway with open mesh and structural overlays.

Reebok is expected to launch the Board Flip “Pumpkin” on October 22, 2026, via BBC and Reebok.com. Priced at $150, the design is a collaboration with BBC Ice Cream, featuring a black perforated leather upper with orange and aquamarine accents.

Nike and Jordan Brand have multiple upcoming drops. The Air Jordan Son of Mars Low ‘Lunar Tunes’ is scheduled for November 5, 2026, at a retail price of 159.99 €. Additionally, the Air Jordan 4 “Bin23” is reported to release on December 26, 2026, for $355. This limited edition of 2,300 pairs features a Western theme with pony hair and a bolo tie lace closure.

Nike is also preparing a canvas-based Nike Air Max 95 “Medium Ash” priced at $190, though an official release date has not yet been confirmed.