Snickers and adidas announce limited-edition football collaboration

Snickers and adidas have announced their first football collaboration, featuring limited-edition ADIZERO ELECTRIC + II cleats and themed candy bars for the Halloween season.

The football cleats combine Snickers’ signature chocolate brown color with adidas performance technology. Designed for speed and agility, the footwear includes a synthetic and textile upper, a lace closure, a green insole, and a Snickers lace charm. The cleats are scheduled to be available in the United States on October 10 for $180 through adidas.

The partnership also includes exclusive Snickers x adidas candy bars. The collaboration features NFL rookie Carnell Tate, a partner to both brands, who is expected to participate in a game day event on October 11.