Snowflake focuses on business context and AI agents at World Tour

At the Snowflake World Tour events held in Tokyo and Shanghai, discussions centered on transitioning AI from experimental demonstrations to practical business applications. A key focus was the importance of the context layer and business ontology to enable AI agents to understand complex business processes rather than just raw data.

Snowflake introduced Cortex Sense, a new feature designed to provide this essential context layer. By utilizing semantic layers and knowledge graphs, the technology aims to help AI agents move beyond simple data aggregation to understanding the ‘how’ of business operations, allowing for more autonomous and accurate task execution.

Industry leaders attending the sessions noted a shift in priorities. Instead of merely evaluating model capabilities, enterprises are now focusing on how AI integrates with existing systems, the necessity of robust data governance, and the implementation of Data Agents to drive measurable business value.