SNS account trading market expands as monthly transactions exceed 350

The market for trading social media accounts is expanding, with the platform Akabuy reporting a record monthly transaction volume exceeding 350 deals. Operated by My Asia Entertainment LLC, the marketplace facilitates the sale of accounts across platforms including Instagram, X, TikTok, and YouTube.

Demand is shifting from merely acquiring high follower counts to establishing immediate business foundations. Users are purchasing existing accounts to bypass the time-consuming process of organic growth, utilizing them for e-commerce, affiliate marketing, and customer acquisition.

A survey of 300 individuals who have purchased social media metrics revealed that approximately 49% do so to improve the visual appearance of their profiles. While personal branding is a factor, roughly 40% of purchasers use these services for business-related purposes, such as corporate accounts or store promotion. The survey also indicated that buyers prioritize the quality of followers over low costs to avoid detection and maintain account safety.