São Paulo FC launches New Balance third kit for 2026‑27 season

São Paulo FC introduced its third‑kit for the 2026/27 season on Thursday, 30 May, with a pre‑sale launched on the club’s official São Store. The shirt, produced by New Balance, departs from a plain white look and features an off‑white base with wine‑coloured vertical stripes, the club’s crest on the chest and sponsor logos from Superbet and Ademicon. Technical details highlight a lightweight texture and modern fit suitable for match play and casual wear.

An invitation‑only event was held at New Balance’s flagship store on Avenida Paulista on Friday, 31 May, where former players Lugano and Júnior attended alongside representatives from the club, New Balance and Netshoes. Prices start at R$ 399.99 for the children’s fan version, R$ 449.99 for the women's fan model and R$ 599.99 for the player’s adult kit. The launch was promoted across the club’s social channels and in specialist retail outlets, generating strong anticipation among supporters.