São Paulo Futebol Clube partners with Q Comunicação for culture project

São Paulo Futebol Clube (SPFC) has selected the agency Q Comunicação to lead an organizational culture project aimed at rebuilding the institution's reputation from within. Rather than focusing solely on external image, the initiative prioritizes internal strengthening through a comprehensive diagnostic process and immersion in the club's daily routines.

The project, led by founding partner Fernanda Quintanilha and managing partner Roberta Diniz, integrates communication, leadership, compliance, governance, and institutional development. The strategy is based on a two-month organizational diagnosis involving direct observation of various departments, employees, and leadership to identify assets capable of driving consistent transformation.