São Paulo SP Open adds Rising Stars junior event and Nescau promotion

The SP Open, Brazil's premier women's tennis tournament, will be held from 12 to 20 September 2024 at Parque Villa‑Lobos in São Paulo. As part of the event, the organizers introduced the SP Open Rising Stars competition for the country's top eight under‑14 female players. The round‑robin format runs on 16‑18 September, with the group winners meeting in a final on 19 September. The champion earns an invitation, travel and accommodation to the IMG Academy International Championships in Florida, a key stepping‑stone on the junior circuit.

In parallel, Nestlé’s Nescau brand launched the "Ritmo que Dá Jogo" promotion tied to the tournament. From 3 August to 30 September, shoppers who spend R$30 on eligible Nescau products receive entries for a draw offering a R$100,000 gold bar certificate and exclusive Maria Filó gifts, including replica costumes from the music video starring Ana Castela and Pedro Sampaio. The campaign aims to blend music, sport and consumer engagement throughout the SP Open period.