ČSOB launches Na rozjezd platform for young adults

ČSOB has launched ‘Na rozjezd’, a new platform designed to assist young adults aged 18 to 27 as they transition to independence. The initiative aims to provide practical advice, educational content, and banking products to help users navigate milestones such as finding housing, starting a job, or managing first salaries.

Developed in collaboration with the agency VCCP, the platform features short videos, articles, and guides covering topics ranging from financial planning and entrepreneurship to mental well-being and stress management. According to Jiří Jón, Executive Director of Group Communications at ČSOB, the project responds to data showing that many young people seek banking support for financial planning and independence as they leave the family home.