SOCCERKING hits record traffic and revenue during 2026 FIFA World Cup

Livedoor Co., Ltd. announced that its sports media platform, SOCCERKING, achieved record-breaking traffic and revenue during the period surrounding the FIFA World Cup 2026. Between May and July 2026, the platform recorded over 78 million YouTube views—a 246% increase compared to the previous tournament—and exceeded 120 million total page views across its owned media and external distribution channels.

Driven by a shift in user demand toward video, social media, and real-time information, the company utilized a production system that integrated local reporting teams with domestic video and editing units. This strategy resulted in a 182% increase in revenue compared to the previous tournament. Following these results, Livedoor is launching several new marketing solutions, including the ‘X Sponsored Advertising Menu’ and the ‘Sports Navi Joint Advertising Package,’ to leverage the engagement models developed during the World Cup.