Social media influencers face shift toward authenticity following La Velada controversy

A recent controversy during the boxing event ‘La Velada del Año’, hosted by streamer Ibai, has sparked a debate regarding the evolution of social media influencers. The dispute began when the streamer Rivers discovered that his opponent, Roro, was using special protective gear for his nose, leading to a viral discussion.

Experts suggest this incident does not signal the end of influencers, but rather a shift in the digital landscape. Audiences are increasingly demanding authenticity, credibility, and trust over mere follower counts, marking a transition from traditional influencer models toward a new era of content creation focused on genuine connection.