Social media platforms see rise in account acquisition for branding

Various services are facilitating the acquisition of established social media accounts on platforms including Instagram, Snapchat, and Twitter (X) to assist businesses in rapid brand expansion.

Acquiring aged or high-quality accounts is presented as a strategy to gain immediate visibility, tap into existing niche audiences, and establish instant credibility through built-in engagement such as likes and comments. For Snapchat specifically, these accounts are noted as tools for engaging younger demographics through features like Stories and Snap Map. Twitter account options range from newly created profiles to established accounts with existing follower bases and engagement metrics.