Social media professionals in Brazil increasingly adopt AI tools

A study conducted by mLabs involving over 4,000 social media professionals indicates that 83% of Brazilian practitioners already utilize artificial intelligence in their daily routines. Furthermore, 84% of these professionals rely on AI technology to develop campaign ideas.

The effectiveness of these tools, such as ChatGPT, depends heavily on the quality of the prompt—the text used to guide the AI's response. Providing specific context regarding the tool's role, theme, format, and tone is essential to avoid generic outputs. Effective prompting strategies include instructing the AI to act as a content creator to analyze niche trends, suggest popular hashtags, and identify high-engagement formats like Reels or carousels.