Social media trends and cinema events drive youth engagement

Social media platforms like TikTok and YouTube are increasingly driving younger audiences back to movie theaters. Content creators are playing a significant role in film promotion, with some TikTok edits of major films garnering over 30 million views. According to the CNC, 84.8% of 15-24 year olds are exposed to film-related content via social media.

In Cholet, the CGR cinema is hosting a special preview of 'Les Misérables' on October 4, 2026. The event will feature a remote debate with the film's production team following the screening. The cast includes Vincent Lindon, Camille Cottin, and Tahar Rahim.