Social media trends drive gift-giving customs in Latin America

Social media trends are driving new gift-giving customs in Latin America, moving from the September 30 Hot Wheels trend to the upcoming October 3 celebration of National Boyfriend Day.

In Saltillo, Mexico, vendors offered Hot Wheels toy car arrangements as a response to previous trends, with prices ranging from 180 to 500 pesos. However, some merchants reported a significant decline in sales compared to previous years, noting that the tradition has not yet become deeply rooted among all consumers.

Looking ahead to October 3, the trend of gifting blue flowers for National Boyfriend Day is gaining popularity across Mexico, Latin America, and Hispanic communities in the United States. Symbolically, blue flowers are associated with loyalty, trust, stability, and calm. This practice, popularized through platforms like TikTok and Instagram, serves as a romantic gesture to celebrate partnership and emotional commitment.