Social media trends drive new gift-giving traditions in Latin America

Social media trends have established new informal gift-giving traditions in Latin America. On September 30, the ‘Hot Wheels Day’ trend has gained popularity, where individuals gift toy cars to men as a gesture of affection, often arranged in creative bouquets. This trend is seen as a complement to the tradition of gifting yellow flowers on September 21.

Following this, October 3 marks ‘Boyfriend Day,’ a celebration that has grown significantly through platforms like TikTok, Instagram, and Facebook. While not an official or historical holiday, it has become a widespread digital culture phenomenon. A common tradition associated with this date is the gifting of blue flowers, which symbolize loyalty, trust, and stability. Because natural blue flowers are rare, many people opt for dyed arrangements or personalized bouquets containing sweets and other decorative items.