Sodiê Doces adopts viral 'Morango Cravejado' dessert trend

The 'Morango Cravejado' (studded strawberry) has emerged as a viral confectionery trend, following the popularity of the 'Morango do Amor' in 2025. The dessert consists of fresh strawberries wrapped in white brigadeiro and white chocolate, finished with crunchy pieces of red sugar syrup to create a studded appearance.

Sodiê Doces has officially added the dessert to its product line, aiming to capitalize on the social media trend. The company noted that this follows a successful pattern; their previous 'Morango do Amor' release saw 40,000 units sold within six days. The current trend offers a different texture compared to previous versions, addressing common complaints regarding the hardness of traditional sugar coatings.

While the specific creator of the recipe remains undocumented, the dessert has seen various interpretations among pastry chefs, including versions using lemon or passion fruit mousse. The trend coincides with the peak strawberry supply season in Southeast Brazil.