soduk launches first collaboration collection with Orion Breweries

Fashion brand soduk has launched its first collaboration collection with Orion Breweries. The collection was first unveiled on September 5, 2026, during the soduk 2027 Spring/Summer Collection Presentation at Rakuten Fashion Week TOKYO.

Designed by Tsukasa Kudo, an Okinawa native, the collection draws inspiration from Kudo’s personal connection to the brewery and his photography of Okinawa. The lineup includes three types of T-shirts and original caps. The T-shirts feature graphics ranging from Kudo’s photography overlaid with motifs like Orion’s ‘three stars’ to humorous character designs by Morio Deguchi.

The items began pre-sale and early release at Shibuya PARCO’s HIGASHI store on September 6, 2026, with a planned release on the soduk official online store in mid-September.