SoFi Technologies' AI Investing Tool Composer Drives Stock Rise

SoFi Technologies announced the purchase of Composer, an artificial‑intelligence investing assistant that lets users create and automate stock‑trade strategies through natural‑language prompts. The acquisition fits the fintech’s broader push into AI‑enabled services and cross‑selling opportunities for its young‑professional user base.

The market responded positively: SoFi shares climbed about 5% in mid‑day trading, reaching $18.63 after touching lows earlier in the year. Trading volume rose modestly, and analysts noted the move alongside the recent launch of the SoFi Social 50 Income ETF, which adds a monthly‑income product to the firm’s lineup. The company also reported a 42.6% year‑over‑year revenue increase, sustained GAAP profitability, and higher loan originations.

Analyst sentiment remains mixed, with a consensus “Hold” rating, but the AI tool launch and product expansions are viewed as potential catalysts for future growth.