Soft2Bet expands commercial leadership and iGaming technology

Soft2Bet is expanding its B2B presence in the iGaming sector through strategic leadership appointments and technological innovation. The company has strengthened its commercial team with the addition of Andrew Cochrane as Chief Commercial Officer, Harrison Barrett as Vice-President of Business Development, and Ryan Collinge as Executive Vice-President of Group Business Development and Strategic Partnerships.

Central to its growth is the MEGA (Motivational Engineering Gaming Application) technology, a gamification solution that integrates missions, quests, and leaderboards into casino and sportsbook platforms. This technology aims to increase operator GGR and ARPU while supporting compliance in increasingly regulated global markets.

The company's expansion comes amid a significant shift in the online gambling industry. Between 2022 and 2026, the global online gambling market grew from approximately $78 billion to $117 billion, with the iGaming platform market projected to reach $249 billion by 2030. Soft2Bet focuses on providing stable, compliant platforms to address the gap between licensed and unlicensed operators.