Soft2Bet to relaunch Player Experience Academy at SBC Summit 2026

Soft2Bet has announced the return of its Player Experience Academy, scheduled for 29 September 2026, at the SBC Summit in Lisbon. Held at the Sala Tejo within the MEO Arena as part of the Education+ programme, the initiative is entering its second year following high demand during its debut.

The Academy is designed for senior executives and commercial decision-makers in the iGaming sector. It aims to explore the intersection of user satisfaction, behavioral science, and regulatory compliance to drive sustainable growth. Key topics include behavioral design, player psychology, personalization, and retention models.

SBC Founder and CEO Rasmus Sojmark noted that effective engagement mechanics often originate from outside the iGaming industry, such as video games and retail. The program will examine how operators can adapt concepts like progression systems and personalized rewards while maintaining strict adherence to player protection and regulatory requirements.