SoftBank launches new commercials to mark 20th anniversary of mobile business

SoftBank has released two new television commercials to commemorate the 20th anniversary of its mobile business. The campaign features the popular ‘Shirato Family’ characters, including Aya Ueto and Kanako Higuchi.

The first commercial, ‘Shirato Family Half-Price Dining Table’, depicts a family meal transforming into a high-energy rock concert scene to celebrate supermarket discounts. The second, ‘Shirato Family 20 Years of Thank You’, uses highlight footage from the past two decades to express gratitude to customers.

To coincide with the anniversary, SoftBank is launching the ‘Ouchi Sumaho Wari’ campaign. Customers who sign up for specific mobile plans and fixed-line services, such as SoftBank Hikari or SoftBank Air, can receive a monthly discount of 2,860 yen for one year. Additional discounts are available for those using the PayPay Card Gold.