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SoftDrinks Tech 2026 announces business round for beverage industry
SoftDrinks Tech 2026, a major event for the Brazilian non-alcoholic beverage industry, has announced an official business round. Organized by LinkeMe, with partnership from TrioXP, the initiative is designed to facilitate structured meetings between retailers, distributors, and emerging beverage brands.
The move responds to significant shifts in consumer behavior. Data from NielsenIQ indicates a growing consumer preference for beverages focused on health, well-being, hydration, energy, and functionality. Additionally, McKinsey & Company reports that the global wellness market has reached a value of approximately US$ 2 trillion, driven largely by younger generations seeking nutritional and performance-based benefits.
The business round aims to help retailers identify and incorporate new suppliers that can meet these evolving demands and refresh product assortments.
Entities
LinkeMe · McKinsey & Company · NielsenIQ · SoftDrinks Tech 2026 · TrioXP
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The business round aims to connect retailers, distributors, and emerging beverage brands through structured meetings. noticias.dino.com.br · leianoticias.com.br · dicaappdodia.com
- [● 3 SOURCES] The global wellness market is valued at approximately US$ 2 trillion. noticias.dino.com.br · leianoticias.com.br · dicaappdodia.com
- [○ 1 SOURCE] The business round is organized by LinkeMe in partnership with TrioXP. noticias.dino.com.br
- [● 3 SOURCES] SoftDrinks Tech 2026 will host an official business round. noticias.dino.com.br · leianoticias.com.br · dicaappdodia.com
- [● 3 SOURCES] Consumers are prioritizing beverages focused on health, well-being, hydration, energy, and functionality. noticias.dino.com.br · leianoticias.com.br · dicaappdodia.com
- [● 2 SOURCES] The business round is organized by LinkeMe. leianoticias.com.br · dicaappdodia.com