Sol de Janeiro launches immersive retail activation at Antalya Airport

Sol de Janeiro has launched a long-term immersive retail activation titled ‘Make Life Cheirosa’ at Antalya Airport Terminal 2. The project is a collaboration between L’Occitane Travel Retail, ATÜ Duty Free, and Gebr. Heinemann.

The installation features a 360-degree wellness lounge designed to immerse travelers in the brand’s Brazilian-inspired identity. The space includes oversized product installations, discovery zones, digital video screens, and dedicated displays for fragrance and body care.

To engage travelers, the campaign utilizes geo-targeted digital activity on Meta and Spotify. During peak summer travel periods, the activation includes live entertainment such as DJ sets and roller performers who distribute branded boarding passes throughout the terminal. The pop-up is scheduled to operate until April 2027.