So.la’s 伊藤壮良 outlines SEO title best practices

Japanese SEO specialist 伊藤壮良 of 株式会社so. la explained that a well‑crafted title remains the most influential factor for both search ranking and click‑through rate. He noted that titles longer than about 30 full‑width characters on desktop or 40 on mobile are truncated in Google’s results, and that the shorter of the title and H1 tag is usually displayed. By keeping the title concise, placing key words early, and using punctuation marks such as commas or slashes to control where Google cuts the text, publishers can avoid important terms being omitted.

伊藤 also highlighted that a title can double or halve the click‑through rate, stating “タイトル次第でクリック率は倍にも半分にもなる”. He advised separating titles for search users from headings for site visitors, and tailoring each to its audience. The advice was illustrated with examples from B2B marketing articles and a disaster‑response internet‑infrastructure title that was cut off because it exceeded the length limit.

A separate case study described a Yamanashi‑based exterior‑construction firm that increased inquiries by publishing authentic, employee‑written blog posts. The firm’s “おしゃれな外構工事” blog demonstrated how personal, detail‑rich content can resonate with visitors and improve conversion, reinforcing the broader point that quality content combined with optimized titles drives traffic.