Solo travel trends show rising demand for individual trips

Solo travel is experiencing significant growth as more individuals seek independence and tailored experiences. According to the travel operator DERTOUR, solo travelers accounted for 18 percent of all bookings during the winter 2025/26 season, meaning nearly one in five trips is now taken alone.

For those seeking luxury and social opportunities, Mediterranean destinations such as Saint-Tropez, Ibiza, and Mykonos are popular hotspots. These locations offer a mix of high-end accommodations, yoga retreats, and social environments like stylish beach bars. Major European cities including Paris, Barcelona, and Amsterdam also cater to solo travelers through specialized hotel arrangements, guided museum tours, and cultural events.

In Austria, cities like Vienna and Graz are highlighted as ideal destinations for solo trips due to their excellent infrastructure and cultural offerings. Vienna provides extensive options for museum visits, theater, and guided tours, while Graz offers a compact, accessible environment suitable for weekend getaways.