SoMo Borac conference announces first speakers for 14th edition

The 14th edition of the SoMo Borac conference, powered by Aleph, has announced its first three speakers for the event taking place on October 23 at Tvornica kulture in Zagreb.

Andre Joel, Director of Sales Partnerships for EMEA at Reddit, will discuss how artificial intelligence is reshaping the consumer decision journey and the growing importance of online community conversations. Tin Klasić, Head of Paid Social at Super, will address marketing metrics, arguing that short-term conversions should not be the sole measure of success and emphasizing the importance of Life Time Value (LTV). Iva Prpić, Marketing Manager at Presshouse, will explore the intersection of traditional publishing and modern algorithms, demonstrating how books can be transformed into digital sales engines through data and contemporary marketing tools.