Son Heung-min to close fashion brand NOS7 in 2026

Son Heung-min’s fashion brand, NOS7, has announced it will cease operations on December 31, 2026. The decision marks the end of a roughly four-year journey for the brand, which was launched in June 2022 following Son’s achievement as the Premier League joint top scorer.

According to an official statement from NOS7, the closure is intended to allow Son to focus entirely on his professional football career. The brand noted that the decision reflects Son’s sincere desire to dedicate his remaining time as a player to football and to bringing happiness to his fans through his sport.

The brand name, a combination of ‘NOS’ (Son spelled backward) and his iconic number 7, gained significant popularity through pop-up stores and high demand for its apparel. While Son was listed as an internal director during the brand's launch, the company did not disclose specific financial or management reasons for the shutdown beyond the athlete's focus on his playing career.