Song Hye Kyo named Bottega Veneta Brand Ambassador

Italian luxury fashion house Bottega Veneta has officially named South Korean actress Song Hye Kyo as its new Brand Ambassador. The collaboration aims to connect the internationally recognized actress with the creative vision of the maison, bridging the gap between Asian entertainment and global luxury.

Under the creative direction of Louise Trotter, the partnership emphasizes the intersection of fashion, art, and craftsmanship. Song Hye Kyo appeared at the Bottega Veneta show during Milan Fashion Week, wearing a grey trench coat featuring the brand’s signature intrecciato leather detail on the collar, paired with a black leather handbag and matching boots.

Louise Trotter noted that Song Hye Kyo’s commitment to the arts aligns with the brand’s identity. The actress expressed her long-standing inspiration from Bottega Veneta’s ability to connect culture and creativity with traditional craftsmanship.