Sony and PANDORA to launch XR-based 3D meet-and-greet campaign

PANDORA and Sony have announced a collaboration between the 2.5D idol group Chronoreverse and the karaoke chain Manekineko. The campaign, scheduled to run from November 5, 2026, to December 6, 2026, utilizes XR (cross-reality) and MR (mixed reality) technologies to create immersive customer experiences.

A central feature of the promotion is a 3D Meet & Greet (3D Meegri) event. Using head-mounted displays, 100 selected winners will be able to interact one-on-one with virtual members of Chronoreverse in a way that simulates real-world presence. The event is slated for January 31, 2027, in Tokyo.

The collaboration also includes the sale of original merchandise featuring themed illustrations, such as trading badges and acrylic stands, as well as themed non-alcoholic drinks. Customers who purchase specific items or reach certain spending thresholds can enter the lottery for the immersive XR experience.