Sony Bank launches new brand campaign featuring artist LiSA

Sony Bank has launched a new brand commercial featuring the musical artist LiSA to commemorate the bank's 25th anniversary and LiSA's 15th anniversary since her solo debut. The campaign, themed “Together toward a colorful future,” began airing on October 19, 2026.

The commercial utilizes LiSA's song “Patch Walk” from her album “LACE UP” to depict a sense of momentum and the connection between daily efforts and the future. To celebrate the collaboration, Sony Bank is running a promotional campaign where new account holders can receive a limited edition LiSA acrylic stand. Additionally, customers meeting certain criteria can enter a lottery to win invitations to LiSA's national hall tour in Tokyo or receive exclusive merchandise.