Sony Bravia Home Theatre Lineup Expands with New India Launch and US Discount

Sony has announced a $500 price cut on its flagship BRAVIA Theater Bar 9 in the United States, lowering the retail price from $1,499.99 to $998. The discount is offered through Sony’s US channels and applies to the sound‑bar alone; additional savings are available when bundled with compatible wireless sub‑woofers or rear speakers.

In India, Sony introduced an expanded Bravia home‑theatre portfolio, including the premium Bravia Theatre Trio (Rs 1,69,990), the Bravia Theatre Bar 7 (Rs 82,990) and the budget Bravia Theatre Bar 5 (Rs 29,990). The launch also featured new wireless sub‑woofers (Sub 9 and Sub 8) and rear speakers (Rear 9 and Rear 8), all designed for integration with Sony Bravia TVs via the new Bravia Direct Connect feature. Products will be sold through Sony retail stores and major e‑commerce platforms such as Amazon and Flipkart.