Sony launches new BRAVIA TV lines in India

Sony announced two new television ranges for the Indian market. The consumer‑focused BRAVIA 3 II series brings the AI XR Processor to 55‑inch and larger 4K UHD LCD TVs, offering HDR10, Dolby Vision, HDMI 2.1 gaming features such as 4K 120 fps, VRR and ALLM, and Google TV integration. Prices start at ₹99,990 for the 55‑inch model and the line is available through major retailers and online platforms.

In parallel, Sony introduced the BRAVIA Professional BZ‑P Series, a 16‑model lineup of 43‑inch to 85‑inch commercial displays. The series includes the BZ40P, BZ35P and BZ30P tiers, all featuring 4K HDR, Deep Black Non‑Glare technology, AI‑powered XR signal processing and integrated System‑on‑Chip for digital signage. Energy‑saving measures reduce power use by up to 31 % and the displays are ENERGY STAR certified. Availability begins on 14 July 2026 with pricing from ₹1,40,000.