Sony Marathi’s Kon Honar Crorepati secures ChatGPT as co-presenting sponsor

Sony Marathi has announced the brand lineup for the upcoming season of ‘Kon Honar Crorepati’, hosted by Madhuri Dixit. The show is scheduled to premiere on October 12, 2026, airing Monday through Saturday at 9 pm on Sony Marathi and streaming on Sony LIV.

Notably, ChatGPT has joined as a co-presenting sponsor. OpenAI’s India marketing leadership stated that the partnership aims to make artificial intelligence more accessible by integrating ChatGPT into the specific linguistic and cultural contexts of the Marathi-speaking audience. The integration will include ‘Vichaar Saathi’, a feature designed to help viewers expand their knowledge while maintaining personal judgment.

Other major partners include PNG Jewellers as a co-presenting sponsor. Additional sponsors and partners span various sectors, including technology, finance, travel, and consumer goods. Companies such as Fortune+ Soyabean Oil, Avaada, Yas Island Abu Dhabi, and SMFG India Credit have signed on as co-powered-by partners, alongside several special and associate sponsors.