Sony may expand advertising across PlayStation business

Sony Interactive Entertainment appears to be expanding its advertising operations within the PlayStation ecosystem. Recent hiring activity suggests the company is building a dedicated advertising organization to grow its Media Solutions business.

Job listings indicate a focus on expanding advertising-related activities across the platform, including roles centered on advertising sales, client partnerships, and programmatic media solutions. While these developments suggest ambitions to generate more revenue through digital advertising and media partnerships, Sony has not officially confirmed plans to introduce advertisements directly on the PS5 or launch an ad-supported service.