Sony Network Communications launches ‘Demon Slayer’ collaboration

Sony Network Communications has launched a collaboration campaign with the anime series ‘Demon Slayer: Kimetsu no Yaiba’. The initiative features various promotional activities across its service brands, including NURO Hikari, So-net Hikari, and NURO Mobile.

New subscribers to NURO Hikari or So-net Hikari who sign up via a special landing page and maintain their service through November 23, 2026, will receive limited-edition ‘Demon Slayer’ designed Arita ware.

Additionally, the company is running a social media campaign on X (formerly Twitter) where users who follow both the NURO Hikari and So-net official accounts and repost specific posts can enter a drawing to win the themed Arita ware. Existing users of NURO Hikari, So-net Hikari, or NURO Mobile are also eligible to enter a separate lottery for the same limited-edition merchandise.