Sony Pictures Networks India announces Tamil channel Sony VIZHA

Sony Pictures Networks India (SPNI) has announced the launch of Sony VIZHA, a new Tamil general entertainment channel scheduled to debut in October 2026. This move marks the media company’s official entry into the Tamil entertainment market.

The channel will focus on premium storytelling rooted in Tamil culture, language, and lived realities. Its programming lineup is expected to include original fiction, global reality formats, movies, and major entertainment programs distributed across both television and digital platforms.

The name ‘Vizha’ translates to ‘celebration’ or ‘festival’ in Tamil, reflecting the channel’s mission to highlight Tamil talent, music, and family aspirations. The brand identity features a yellow and electric blue logo, with the yellow inspired by traditional celebratory colors like turmeric and marigold. Rajaraman Sundaram, SPNI Chief Content Officer for the South Region, stated that the channel aims to create stories that connect with local audiences while maintaining the scale and quality to reach viewers beyond Tamil Nadu.