Sony Pictures Networks India launches football campaign with Pankaj Tripathi

Sony Pictures Networks India (SPNI) has launched a new marketing campaign titled ‘India Ki Sabse Badi Party’ to promote the Indian national football team’s upcoming international fixtures. The campaign features actor Pankaj Tripathi and is designed to build excitement for matches against Panama on September 25, Brazil on October 3 in Kolkata, and Uruguay on October 6.

The multi-language campaign will be released in Hindi, Tamil, Telugu, and Kannada. It includes a 65-second hero film, a ‘Fan Edition’ series featuring Tripathi with supporters, and a short-form series called ‘Tripathi Ji Ki Tuition’ where the actor learns about football. Additionally, SPNI plans a social-media campaign featuring interactions between Tripathi and Indian football players, including captain Gurpreet Singh Sandhu.